A practical guide to marketing terms. From people who live them.
58 terms · A–Z
A04
B03
C06
- Churn rateUnderstanding the importance of customer churn
- Competitive analysisStrengthening market positioning through knowledge
- Conversion ratemeasuring what really counts
- Customer developmentthe path to a marketable product
- Customer feedbackopportunities and risks of customer feedback
- Customer lifetime valuewhat a customer really brings over the years
D03
F04
G03
H01
I02
K01
L01
M03
O01
P08
- Performance marketing in the early phasesThe key to rapid growth
- PivotThe decisive course correction for start-ups
- Pre-Seed Investment RoundFirst financing steps for start-ups
- Predictive maintenancewhere it works — and where it is oversold
- Pricing strategyThe right pricing for market success
- Product-Market Fit (PMF)hitting the market correctly
- Proof of conceptcheck feasibility before implementation
- Prototypingmaking ideas tangible
R03
S08
- SEO marketing in the early phasesThe foundation for long-term success
- Scale-upFrom start-up to growth company
- Scalingshaping sustainable growth
- ScrumAgile project management in practice
- Seed Investment RoundThe next step on the road to success
- Spare parts managementbetween dead stock and the missing part
- Spin-offOutsourcing innovations and making them successful
- Start-upThe path from idea to success?
T02
U02
V02
W01
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