A practical guide to marketing terms. From people who live them.
Churn rate: Understanding the importance of customer churn Competitive analysis: Strengthening market positioning through knowledge Conversion rate: measuring what really counts Customer development: the path to a marketable product Customer feedback: opportunities and risks of customer feedback Customer lifetime value: what a customer really brings over the years
Performance marketing in the early phases: The key to rapid growth Pivot: The decisive course correction for start-ups Pre-Seed Investment Round: First financing steps for start-ups Predictive maintenance: where it works — and where it is oversold Pricing strategy: The right pricing for market success Product-Market Fit (PMF): hitting the market correctly Proof of concept: check feasibility before implementation Prototyping: making ideas tangible
SEO marketing in the early phases: The foundation for long-term success Scale-up: From start-up to growth company Scaling: shaping sustainable growth Scrum: Agile project management in practice Seed Investment Round: The next step on the road to success Spare parts management: between dead stock and the missing part Spin-off: Outsourcing innovations and making them successful Start-up: The path from idea to success?