New business from your strategy — outside tight structures.
You want to open up a new line of business. We build it outside, at startup speed and with full execution responsibility. When the business carries, you bring it home.
01Perspective
Companies have strategy, market access and often exactly the know-how a new business needs. But their organization is built to protect what exists: internal processes, consideration for existing customers, politics, and reporting that rewards the next quarter. That's not a reproach. That's what it's for.
New business needs a different place. We build it in a company of its own. We hold the ownership and run the day-to-day. You hold the control: every funding decision is yours, you have a veto on the advisory board, and the rules for the takeover are fixed from the start.
The result: a company built for you. Not an innovation unit suffocating in internal structures.
02Process
How it works: 3 phases
A no-go means: we stop, your costs are capped, and we handle the wind-down.
Step 01 / 03
Sandbox (8–12 weeks)
Opportunity validation. We size the market, run first customer conversations, test technical feasibility, and build the business model hypothesis. The goal: a clear go/no-go decision based on evidence, not opinion.
Before the Sandbox, optional for corporates: Value Read (4–6 weeks). We measure how much new business sits in an existing area. What you pay for it goes into the new business as a preference if we build it. → Process Innovation
Step 02 / 03
Incubation (6–12 months)
Product-market fit. MVP development, first pilots, revenue validation, team build-out. Capital follows evidence of traction. Every milestone is a decision point — resources scale only when progress warrants it.
Step 03 / 03
Scaling (ongoing)
Growth execution. Full team, product maturity, recurring revenue. The business unit transitions from startup mode to operating business — ready for integration into your company, or as an independent business alongside it.
03Overview
This path is for companies that …
- 01 / 04
want to open up a new line of business, not just rework the existing one
- 02 / 04
want to move faster than their own organization allows
- 03 / 04
are ready to hand over the day-to-day to gain entrepreneurial freedom
- 04 / 04
make the decision at the top and can fund the build across several phases
04Audience
Built for everyone who decides, not just the innovation team
- 01 / 05
Owners
Controlled risk and real upside. You fund phase by phase, you hold a veto on the advisory board, and when the business carries, you bring it home on rules agreed up front.
- 02 / 05
CEO
Strategic optionality without operational distraction. The business is built and run outside. And if it doesn't carry, we wind it down, not you.
- 03 / 05
CFO
It isn't cheap, but it beats every alternative. Inside, you carry the costs year after year and the wind-down at the end. Buying later means paying the VC's markup. With us you fund the build at our cost, phase by phase, with capped risk at every gate and a takeover on rules fixed in the contract up front.
- 04 / 05
CTO
Your core technology stays yours. We take no rights to your core IP. What the new business creates is settled in the contract up front, including what comes back to you if we stop. And your technology gets built, not politicized.
- 05 / 05
Business unit heads
A complement, not internal competition. The new business sits outside, ties up none of your people and isn't on your priority list.
05Why now
Why now: AI is shifting what pencils.
Not every new business needs an existing asset. But if you have one, AI is changing the math right now. Business models that didn't add up yesterday do today. Three factors decide — and they multiply:
- F1Your asset
Installed base, customer access, service data, what you know about your own products. No startup has it. You do.
- F2The new economics
AI cuts the cost of a customer interaction to a fraction. Diagnosis, advice, service: what used to need a person per case now scales. Cost centers become businesses.
- F3Freedom outside
Inside the core, IT governance, legacy systems and the fear of cannibalization slow everything down. In a company of its own, that falls away: own tech stack, own data, own processes – built compliant with the AI Act and data protection from day one.
- New businessAsset × economics × freedom
You have the asset. The economics are available to everyone. We build the place where the two meet.
The full argumentWhat didn't pencil yesterday pencils today06Impact
For corporates: have your own M&A target built
Imagine someone builds exactly the business you're missing, and you buy it in five years. Then you pay the markup of an investor who got there first. With us you fund the build yourself, steer it through every funding decision, and take over on rules fixed from the start — valued on earnings, not venture premiums.
→ Start with the Value Read: Process Innovation
07Impact
For family enterprises: your next business, built as equals
Your core carries, but it no longer grows by itself. You can't buy your next business, and building it in-house slows down exactly the organization that made you big.
We build it with you, outside, in a company of its own, with our team, at cost and without margin. We only earn if the business works. Nothing happens against your will — just as you know it from your advisory board. And when it carries, you bring it home, on rules we agreed together up front.
Often it's the next generation that wants to build something like this: something of their own, within the family's sphere, without destabilizing the core.
Partnership on equal footing means we share the risk, not just send the invoice.
→ Example: reev, built with the family enterprise ABL · AI and robotics in production: Vantix
08Facts
Market first. Technology second.
We don't perfect the product before testing the market. We identify high-value use cases, validate willingness to pay, build the venture thesis — and only then scale the technology. This sequencing discipline is the backbone of every engagement.
43% of failed startups
cited poor product-market fit — VC-backed, shut down since 2023. (CB Insights, 2026)
At least 80% of new businesses built by incumbents
haven't scaled beyond $50M in annual revenue four or more years after launch. (McKinsey, 2021)
How we're different
We don't earn on the work. We earn on the result.
We work at cost, without margin. Our return is a share in the business, and how large it gets is decided by the business's numbers. If it beats the plan, we earn more. If we stop, we earn nothing.
Get in touch
If you want to stress-test an idea, unblock an initiative, or simply see whether we're the right partner, let's talk. You can book a straight-to-the-point session with our CEO Manni, or leave us a message.
- Address
- Zielstattstr. 19
81379 München - hello@mantro.net