NEO makes innovation real - through shared leadership, open collaboration, and execution power.
When strategic advisory meets venture building, strategies stop being decks and start being companies.
01Perspective
NEO is a co-creation model developed by IMP and mantro. It merges the strategic clarity of a top advisory firm with the execution power of a venture building platform.
The insight: most corporate innovation fails in the handover. Strategy consultants define the opportunity. Then they leave. The corporation is left to execute — which it usually can’t, because venture building requires a fundamentally different capability than running a business.
NEO eliminates the handover. IMP leads strategic direction and stakeholder alignment. mantro leads build and delivery. The client gets a single, seamless process from strategic intent to operating venture.
02Process
Four roles, one process
- 01 / 04
Challenger
Enable reflection, surface the real opportunity, unlock strategic clarity. Not what the organization wants to hear — what it needs to hear.
- 02 / 04
Explorer
Make options tangible. Open new directions. Test "Shots" — rapid explorations of high-potential paths before committing resources.
- 03 / 04
Architect & Navigator
Structure the venture logic. Business model, governance, stakeholder alignment, investment thesis. Prepare the launch.
- 04 / 04
Executor & Entrepreneur
Build together. Operate fast. mantro takes full execution responsibility — product, technology, team, go-to-market.
03Rationale
Why this model works
- 01 / 03
For the corporate
One process, one team, no handover gap. Strategy becomes execution becomes venture.
- 02 / 03
For the strategy firm
Their recommendations don’t die in a drawer. They see their strategic work turn into a real company.
- 03 / 03
For mantro
Proprietary deal flow. Every NEO engagement is a potential venture building project — sourced through a trusted partner, pre-aligned with corporate leadership.
Get in touch
If you want to stress-test an idea, unblock an initiative, or simply see whether we're the right partner, let's talk. You can book a straight-to-the-point session with our CEO Manni, or leave us a message.
- Address
- Zielstattstr. 19
81379 München - hello@mantro.net