reevMünchen · 48.10° N, 11.53° E

The best of three worlds. Exited. Then Series A and B.

How ABL's charging hardware, N-ERGIE's energy expertise and our software became one seamless B2B charging platform — which raised venture capital after we exited.

reev — collage of an EV charging station, charging cable, electric car and power grid
FIG. 02Built, exited, funded
Venture
reev
Case
Built, exited, funded

01Intro

Intro

In 2018, e-mobility was turning from a niche into a growth market. Companies wanted to offer charging to employees and guests — and ran straight into a wall: infrastructure, management and regulation-compliant billing, with no integrated solution.

Two partners from Franconia saw the opening. ABL, then a family-owned maker of charging hardware, and N-ERGIE, Nuremberg's municipal utility. Both CEOs wanted a position in the e-mobility value chain. Neither had the software to get there.

02Situation

Two strong partners, one missing piece

HardwareABLGrid & energyN-ERGIEreevSoftware

A hardware maker alone can't run an enterprise charging platform. A utility alone can't either. What was missing was the layer in between: software that integrates into corporate IT, manages the chargers and bills correctly.

At the same time, both brought what no software startup had: ABL mature charging hardware, N-ERGIE deep knowledge of grid, energy and billing — and real access to customers. Connect that with the right software, and you offer something no competitor can build alone.

Both partners wanted a company, not a pilot — built outside their own structures, with its own team and its own customers. That's where mantro came in.

Hardware, energy, software: only together do they make a product.

03Approach

Our job

  1. Step 01 / 04

    Validation in six months

    More than 50 customer interviews, willingness-to-pay tests and a competitive analysis. The result was clear: strong demand for an integrated B2B charging offer — and a business model to match.

  2. Step 02 / 04

    Three worlds, one company

    After validation, ABL, N-ERGIE and mantro founded the company together: charging hardware, energy and software under one roof — all three with their own capital and entrepreneurial responsibility.

  3. Step 03 / 04

    Hardware and software, seamlessly integrated

    ABL chargers and the reev platform as one integrated bundle: install, manage, bill — all from a single source. That's what made reev relevant in the market so quickly.

  4. Step 04 / 04

    Product, team, first customers

    We built the platform out of Munich and Zagreb, with enterprise-grade IT integration as the core USP. We recruited the founding team, set up go-to-market and won the first paying customers within about a year. Partnering with electrical installers became the channel that actually reached the buyers.

04Outcome

What reev achieved

  • R—01

    Series A and B

    After mantro's exit, reev raised a Series A and a Series B from external investors.

  • R—02

    A standalone company

    reev runs on its own — not as a project of its founding partners, but as a company with its own team, customers and investors.

  • R—03

    Clean exit in 2020

    ABL took over mantro's stake — reev continued as a standalone company.

05Learnings

Learnings

  • 01

    Build the channel, not just the product

    The partnership with electrical installers was the game changer. The best platform is worthless if it doesn't reach the buyer.

  • 02

    Integration beats components

    Hardware and software, perfectly matched — the Apple principle for charging infrastructure. The bundles created real value and made reev one of the players that mattered.

  • 03

    Align ambition before structure

    A joint venture gives clear ownership from day one. The more partners, the earlier they need one shared growth case.

Get in touch

If you want to stress-test an idea, unblock an initiative, or simply see whether we're the right partner, let's talk. You can book a straight-to-the-point session with our CEO Manni, or leave us a message.

Meet our CEO

30-minute call. No strings attached.

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Address
Zielstattstr. 19
81379 München
Email
hello@mantro.net
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