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A practical guide to marketing terms. From people who live them.
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We build businesses for a living. Along the way, we write things down — the hard lessons, the frameworks that work, the language you need to navigate it all. Take what's useful.
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Selected articles, ideas and practical perspectives from mantro.
Latest Reverse Scouting: Why Venture Building Starts Where Scouting Ends · 6 min
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Manni and his guests talk about how to develop the right business development strategies and implement them through new business models, products and services.
Latest Disrupting IP Management — with Lukas Kappelsberger from PATOffice · Aug 25, 2025 · 32 min
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