A practical guide to marketing terms. From people who live them.
Performance marketing in the early phases: The key to rapid growth Pivot: The decisive course correction for start-ups Pre-Seed Investment Round: First financing steps for start-ups Pricing strategy: The right pricing for market success Product-Market Fit (PMF): hitting the market correctly Proof of concept: check feasibility before implementation Prototyping: making ideas tangible
SEO marketing in the early phases: The foundation for long-term success Scale-up: From start-up to growth company Scaling: shaping sustainable growth Scrum: Agile project management in practice Seed Investment Round: The next step on the road to success Spin-off: Outsourcing innovations and making them successful Start-up: The path from idea to success?