A practical guide to marketing terms. From people who live them.

A/B test: Optimization through targeted experiments Agile vs. waterfall framework: a comparison of project management methods

Business KPIs: The key performance indicators for business success Business case: decision-making basis for successful projects Buyer persona: target group definition for precise marketing

Churn rate: Understanding the importance of customer churn Competitive analysis: Strengthening market positioning through knowledge Conversion rate: measuring what really counts Customer development: the path to a marketable product Customer feedback: opportunities and risks of customer feedback

Desk research: The key to well-founded decisions

First Mover Advantage: The advantage of early market entry Freemium vs. premium: strategies for monetization

GDPR compliance for start-ups: the path to data protection compliance Go-to-market strategy: Successfully entering the market Growth hacking: rapid growth through creative approaches

Hypothesis testing: The basis of scientific validation

Ideation: Creative brainstorming for innovative solutions

Kanban: Visualization and improvement of processes

Lean start-up: The path to successful innovation projects

Marketing KPIs: metrics for the success of your marketing strategy Marketing tools for start-ups: The right tools for success Minimum Viable Product: Fast to market maturity

OKRs: Goal-oriented work in a start-up

Performance marketing in the early phases: The key to rapid growth Pivot: The decisive course correction for start-ups Pre-Seed Investment Round: First financing steps for start-ups Pricing strategy: The right pricing for market success Product-Market Fit (PMF): hitting the market correctly Proof of concept: check feasibility before implementation Prototyping: making ideas tangible

Retention rate: the value of customer loyalty

SEO marketing in the early phases: The foundation for long-term success Scale-up: From start-up to growth company Scaling: shaping sustainable growth Scrum: Agile project management in practice Seed Investment Round: The next step on the road to success Spin-off: Outsourcing innovations and making them successful Start-up: The path from idea to success?

Trend analysis: making future-oriented decisions

Usability test: focus on user-friendliness User Experience (UX): User-centered design for success

Validation: Ensuring that the idea works Value proposition: The key to convincing customer benefits

More from us

A/B test: Optimization through targeted experiments

Buyer persona: target group definition for precise marketing

Conversion rate: measuring what really counts

Growth hacking: creative strategies for rapid growth