NEO makes innovation real - through shared leadership, open collaboration, and execution power.
When strategic advisory meets venture building, strategies stop being decks and start being companies.
NEO is a co-creation model developed by IMP and mantro. It merges the strategic clarity of a top advisory firm with the execution power of a venture building platform.
The insight: most corporate innovation fails in the handover. Strategy consultants define the opportunity. Then they leave. The corporation is left to execute — which it usually can’t, because venture building requires a fundamentally different capability than running a business.
NEO eliminates the handover. IMP leads strategic direction and stakeholder alignment. mantro leads build and delivery. The client gets a single, seamless process from strategic intent to operating venture.
Four roles, one process
Challenger
Enable reflection, surface the real opportunity, unlock strategic clarity. Not what the organization wants to hear — what it needs to hear.
Explorer
Make options tangible. Open new directions. Test "Shots" — rapid explorations of high-potential paths before committing resources.
Architect & Navigator
Structure the venture logic. Business model, governance, stakeholder alignment, investment thesis. Prepare the launch.
Executor & Entrepreneur
Build together. Operate fast. mantro takes full execution responsibility — product, technology, team, go-to-market.
Why this model works
For the corporate
One process, one team, no handover gap. Strategy becomes execution becomes venture.
For the strategy firm
Their recommendations don’t die in a drawer. They see their strategic work turn into a real company.
For mantro
Proprietary deal flow. Every NEO engagement is a potential venture building project — sourced through a trusted partner, pre-aligned with corporate leadership.
Why this model works
For the corporate
One process, one team, no handover gap. Strategy becomes execution becomes venture.
For the strategy firm
Their recommendations don’t die in a drawer. They see their strategic work turn into a real company.
For mantro
Proprietary deal flow. Every NEO engagement is a potential venture building project — sourced through a trusted partner, pre-aligned with corporate leadership.
The template
NEO is the template for how mantro enters new markets. Strategy partner provides local network and C-level access. mantro provides venture building execution.
The model is being replicated across geographies as the primary entry mechanism for corporate venture building engagements.
Get in touch
If you want to stress-test an idea, unblock an initiative, or simply see whether we're the right partner, let's talk. You can book a straight-to-the-point session with our CEO Manni, or leave us a message.
30-minute call. No strings attached.
